Infinite Reflections is a speculative experiential branding project that reimagines how visitors engage with an immersive art exhibition inspired by Yayoi Kusama's recurring themes of infinity, repetition, and reflection.

rather than designing the artwork itself, this project explores how a cohesive visual identity, environmental graphics, wayfinding, digital touchpoints, and visitor services can transform a museum visit into a memorable, story-driven experience.

The concept demonstrates how branding extends beyond logos and marketing into the physical environment, shaping every interaction from arrival to departure.