project overview
Design a new website that would introduce Nervenet's educational program, explain the field of neural engineering, increase registrations, and support future course discovery.
project type
part time job/ research @ cmu
year
2025
my role
Lead web, UI, graphics designer
software
figma and adobe creative suite
THE CHALLENGE
Problem & Opportunity
Awareness Gap
There were no existing educational programs
for neural engineering in India. Students don't
know this career path exists.
Trust Barrier
As a new startup, NerveNet needs to establish
credibility with students and parents before
they commit.
Conversion Path
The site must guide users from curiosity to
understanding to registration in a clear journey.
UNDERSTANDING OUR USERS
Research & Discovery
METHODS
Stakeholder interviews
Competitive analysis
Content audit
User journey mapping
KEY INSIGHTS
Students need social proof
They look for alumni outcomes
and institutional backing before
committing to new programs
Parents influence decisions
For Indian students, family buy-in
on career relevance is critical
Technical jargon alienates
Scientific language creates
barriers, approachable
explanations win.
FROM WIREFRAMES TO FINAL DESIGN
Design Process
STAGE 01
Low Fidelity
There were no existing educational programs
for neural engineering in India. Students don't
know this career path exists.
STAGE 02
Mid Fidelity
As a new startup, NerveNet needs to establish
credibility with students and parents before
they commit.
STAGE 03
High Fidelity
The site must guide users from curiosity to
understanding to registration in a clear journey.
KEY DESIGN DECISIONS
Intuitive for young students
Card-based highlights
Team prominence
DESIGN ITERATIONS
Refining Interface Initial Stages
LOW FIDELITY
MID FIDELITY
FINAL ITERATION
OTHER USER FLOWS
IMPACTS & LEARNINGS
Project Conclusion
PROJECT OUTCOMES
Delivered a complete 5-page responsive website design
Established visual identity and design system for NerveNet
Created reusable component library for future expansion
Designed clear conversion funnel from awareness to registration
Next Steps:
Future work includes usability testing
with target students, responsive mobile
design, and iteration based on
registration analytics post-launch.
KEY LEARNINGS
Designing for unfamiliar domains
How to make complex technical topics accessible without oversimplifying.
Stakeholder collaboration
Balancing founder vision with user-centered design principles.
Designing for trust
Strategies for building credibility when the brand is new.