I created akDOUGHphi, a limited-edition cookie fundraiser for Alpha Kappa Delta Phi that transformed a traditional bake sale into an experience-driven brand campaign. Inspired by internet-cute aesthetics, I developed a playful visual identity that made the fundraiser feel like purchasing merchandise rather than simply buying cookies.

The campaign included custom packaging, stickers, tags, patterned wrapping paper, and branded cookie bags designed to create a memorable unboxing experience and encourage social sharing.